Types of Investment Leads
A plain-English guide to every lead type in the UK investment lead market - and what each means for your conversion rate.
Lead Type Definitions and Comparison
The investment lead market uses several terms that are not consistently defined. This page explains what each type means in practice and which types Leadport does and does not supply.
| Lead Type | Definition and Leadport Status |
|---|---|
| Exclusive | Sold to one buyer, once. Never resold. Leadport: YES - all leads. |
| Shared | Sold to 3 to 6 buyers simultaneously. Lower cost, structurally lower conversion. Leadport: NO. |
| Aged | Generated weeks or months ago; sold at discount. Leadport: NO. |
| Real-time web | Generated through an active campaign; delivered within seconds of form completion. Leadport: YES - all leads. |
| Phone-verified | Human agent spoken with contact before passing to buyer. Leadport: Select verticals - ask. |
| Data / list | Bulk records from data brokers; no active intent expressed. Leadport: NO. |
Which Type Has the Highest Conversion Rate?
For businesses with an active outbound function that can respond within minutes of delivery, exclusive real-time web leads consistently outperform all other types. The combination of single-buyer status and recency - the prospect is still engaged with the subject when you call - drives the conversion advantage. Shared leads are cheaper per unit but typically cost more per acquisition when competitor contact rates are factored in.
Frequently Asked Questions
Why are shared leads cheaper than exclusive leads?
Shared leads are cheaper per unit because the cost is split across multiple buyers. However, the conversion rate is structurally lower because multiple firms contact the same prospect simultaneously. The true cost per acquisition is often higher with shared leads once the contact rate penalty is factored in.
What are aged leads and why does Leadport not supply them?
Aged leads are contacts generated weeks or months before sale, sold at a discount after failing to convert when fresh. They can have value for re-activation campaigns but are a fundamentally different product from real-time leads.
Are phone-verified leads available from Leadport?
Phone-verified leads - where a human agent has spoken with the contact before passing the lead - are available on select verticals. Ask at quote stage. They carry a higher per-lead cost and a longer delivery timeline than standard real-time leads.
Types of Investment Leads
A plain-English guide to every lead type in the UK investment lead market - and what each means for your conversion rate.